Case Study: Burton Junior Football Leagues

Burton Junior Football Leagues (BJFL) cover approximately 300 mini, youth and girls' football teams in and around Burton on Trent. The BJFL use X-on's Voicebank service to keep junior football teams and players up-to-date with venue information.

What is the Voicebank used for?

"We use VB as an information helpline for our junior football users. We operate 5 junior football venues every Saturday and these venues are used by approximately 2500 junior footballers. If we need to cancel a venue at short notice as a result of bad weather, then the VB system is updated with a message as to the status of each particular venue."

How has it impacted on the way you run your league?

"As we border on 3 Counties many of our parents travel some distance on a Saturday morning. The VB system enables the League to be proactive and to avert wasted journey’s should any of the venues be cancelled at short notice. We try and update the system no later than 7.30 am as a lot of parents set-off at 8am to travel."

What has the feedback been from parents?

"Feedback has been very positive, especially from those individuals that have subscribed to the service and get an automatic SMS when we update the system. We have also recently added a menu option at the front-end to enable parents to select the venue that is relevant to them."

Do you think the service is value for money?

"The Junior League are of the opinion that the service is value for money."

How would you describe your experience using X-on?

"Sales and support is superb and all X-on employees that I have dealt with are very professional."

Would you recommend this service and X-on to others?

"I would certainly recommend X-on services to anybody and believe that there is a broad usage for this type of service."

Mark Jones
BJFL General Secretary
www.bjfl.uk.net

The BJFL Messaging service can be accessed by dialling 0844 445 7363.

For further information on Voicebank please use our Contact Form or call 0333 332 0000.